Posted by AdviserDirect on 03/20/2019

Google leads gaming down a perilous path

Google leads gaming down a perilous path

The future of the games industry, at least as Google sees it, is in streaming.

It’s a trend that feels inevitable - just ask anyone in the music, TV or film business. Streaming is where it's at, and the possibility for what can be streamed has only ever been bound by the limitations of internet connectivity.

Google thinks its technology can make streaming games a plausible and possibly even pleasurable reality. One where gamers aren’t driven to insanity by stuttering game play and slow-reacting characters.

For the sake of argument, let’s assume it succeeds. Where might Google - with its track record for upending business models, often with unintended consequences - lead the industry?

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