Posted by AdviserDirect on 05/16/2019

UK small businesses missing out on £27bn mobile shopping boom

UK small businesses missing out on £27bn mobile shopping boom

Most UK small businesses are failing to reap the rewards of a huge boom in mobile shopping because their websites are not optimised for use on smartphones and tablets, new research has shown.

Shoppers are predicted to double the amount they spent on purchases made on mobile devices to £27bn this year. That figure is predicted to hit £43bn by 2020 but only 18 per cent of the UK’s small businesses have mobile-friendly websites, a survey by PayPal has found.

The research reveals a growing gap between what shoppers want and expect from mobile shopping and what small businesses are actually offering.

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